Sunday, August 31, 2008

Advertising using Safelists

About Safelists,

Posting your ads on safelists is just one way of generating traffic for you're business.
A safelist is a group of people all willing to receive each others promotions and advertisements via email ,in the hopes that their promotion will generate more business.

Safelists are free to join, and members can send emails to other members every 24, 48 or 72 hours (depending on that particular safelists rules) . Sometimes, members have to wait 1 week before mailing again. Most safelists do allow you to mail the entire list every other day.

Safelists are listings where many marketers have agreed to receive each others emails. One drawback is that everyone is trying to sell something and there are few people that actually want to buy. In addition to that you will have to deal with tons of emails coming into you're inbox daily.

Some people on safelists do buy; and that's your market! You need for you're ad to stand out .Write something inticing , something they will want or need. You don't want to blast your business opportunity to another marketer unless you can offer something of value along with your business opportunity(i.e., free team training, free website to promote their business,quality products or services, residual income, etc.

There are many tens of thousands of members that have joined various safelists, and some safelists are more effective than others.

Basically, every single safelist member had to agree to receive your email. That makes these lists safer than simply mass-emailing (i.e. spam)

Safelists by definition are known as "opt-ins". An opt-in is when:

People actively choose to receive your message by signing up. People can opt-out or unsubscribe from the list at any time. The best type of opt-in list (the only ones we use) are known as double opt-in lists. The difference is that after a person signs up for the list, they MUST reply to an email to be activated. This cuts down on programs spamming the list with false emails and also guarantees that someone DID actually want to sign up.

So how does opt-in email benefit you as the marketer?

It enables you to get your message out to thousands of potential customers every single day (in some cases) --without being accused of SPAM. SPAM is a big NO-NO... regardless of what anyone might tell you. I hate SPAM!!!

Members that join Safelists can either send to part of the list or the entire list at a frequency set by the owner of the safelist Members can click on ads in emails that hey receive from other members to rack up even more credits for more mailings (advertisements to other members).

You can go to Traffic Hoopla
and find out the latest most popular safelists to join, or look below for my favorites: http://traffichoopla.com/cgi-bin/ref.cgi/52368/

Below is a list - in no particular order- of some of the most popular safelists which I have used and received sign-ups:

Freesafelist-http://www.freesafelistmailer.com/s.php?bella

Targetsafelist-http://target-safelist.com/s.php?bella

Globalsafelist-http://globalsafelist.com/splash1.php?ref=bella

Elitesafelist-http://elitesafelist.com/s.php?bella

Adtactics-http://www.adtactics.com/freesafelist.php?ref=lindae

Adsolution-http://www.adsolutionline.com/safelistpro/s.php?lindae

The traffic Secret-http://the-traffic-secret.com/s.php?lindae

Europeansafelist-http://europeansafelist.com/s.php?lindae

Now onto Solo Ads and Ezines,

Unfornately 98% of all website owners have the same problem.... Not enough BUYERS! This is where Ezines come in. They can solve that problem for you! Traffic to your site alone is worthless. What you need is Traffic to your site combined with targeted prospects .That is what works. A Solo Ad is an advertisement longer than a classified ad which is mainly used in email newsletters (ezines) and is sent to an opt-in mailing list all by itself with no other advertisement with it.You can submit a Solo Ad to the owner of the ezine, and pay the one-time fee to send your ad to their list. When someone on that list clicks the link in the Solo ad and visits your website, they'll either make a purchase ,register to be on your list, or join your program. Now you are building your own list! See how that works? It doesn't make too much sense to struggle day after day to build your own list when you can use someone else's list to get started! Just make sure that your website has a capture form on it so that you can capture the name and email address of your prospect.You can then e-mail them your special offers, blog updates,sales member-only specials, etc. Your prospect will then take action when they are ready to do so... not one minute before. It's not that hard to place a capture page on your site. You just need the HTML code so you can put the form there. I've used both Aweber and GetResponse to build my own lists. Both programs have very easy to understand instructions on building your opt-in list, placing the HTML code to capture the subscriber information, as well as a wealth of information on list building techniques.

Ezine Ads

SoloAD- This ad is a mailing sent to the list of subscribers of the ezine. When you purchase a solo ad, it is the only thing seen by the reader, and it can often be much longer than a regular ad. It also sells for a high premium.

CLASSIFIED - Is a classified ad which is usually 60-65 characters per line and is between 3-5 lines long. These types of ads are usually grouped with other ads in their own selection.

TOP SPONSOR AD - A top sponsor ad can be located at the top of the ezine. This ad is shown in the first page view of the ezine therefor everyone sees it ,and it sells for a premium price.

MIDDLE SPONSOR AD - A middle sponsor ad will cost less than a sponsor ad but more than a bottom sponsor or classified ad is placed in the middle of the ezine generally after the first article. Sometimes it is called a second sponsor ad, and in some cases the ad appears within the featured article. Occasionally publishers will

BOTTOM SPONSOR AD - Located at the bottom of the ezine but not included with the classified ads. This spaces sells for more than a classified and less than a middle or sponsor ad.

SPONSOR AD - This is an ad that often has the title "a message from our sponsor"or "sponser" and is between and 65 characters per line and 7-12 lines.

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